BlueBet came online in the latter days of 2015 and has established itself as a viable option for Australian punters. The agency was founded and is currently run by Michael Sullivan. Join BlueBet Today
That name might be familiar to some, as Sullivan’s roots in the online wagering industry and both deep and widespread. He was running the Australian arm of William Hill before his latest venture and he was also the key figure of Sportingbet and Centrebet at various times.
Sullivan’s concept for BlueBet was to provide an online wagering service catering to the Australian punter.
He felt that the big internationals did not understand the Australian market and that Australian punters were turned off by the approach of the mega-corporates and wanted a better customer service experience that offered equal treatment to punters of every size and risk tolerance.
The vast majority of the Australian online wagering industry bookies are licensed by the Northern Territory, but BlueBet is licensed by New South Wales and receives regulatory oversight from Racing NSW. They report to South Australia and the codes of the South Australian Gambling Codes of Practice.
BlueBet are approved betting partners of more than a few of the major leagues in the country, including the ARU, FFA, CA, NRL and PGA of Australia. Those organisations have no real power, but they only approve betting partners that they feel will not sully their reputations.
Clients can establish and fund accounts via MasterCard, Visa, POLi, and BPAY. Options for those of us still firmly entrenched in the 19th century can also fund via bank transfer, telegraphic transfer and cheque.
They accept only Australian currency, which seems only fitting for an agency that prides itself on catering to the Australian punter. They support only the English language, which we assume means that there are people there fluent in Australian English and they supply quotes in decimal format, which is truly convenient.
Minimum funding requirements to establish an account, as would be expected in such a fiercely competitive industry, are absurdly small, as are the $1 minimum online bet requirements. You will have to come up with $50 if you want to ring them up to place a bet, which is unfortunately the case for any who want to participate in live betting in accordance with the archaic Interactive Gambling Act.
Maximum payments are generous - $200,000 for wagers placed by telephone and $100,000 for online wagers. We know of no one for whom those maximum payouts would pose an issue, but we run with a thrifty crowd. High rollers might be able to negotiate an exception to those limits.
The BlueBet website was entirely adequate. As the name BlueBet implies, the pages did have a lot of blue text on them. Join BlueBet Today
In terms of number of markets, that varies by the season of course. At the time this review was prepared, most of the top level Thoroughbred racing was done for the year, but one market we examined closely, the Group 1 Kingston Town Classic at Ascot, featured odds almost completely identical to those with other bookmakers.
India was in country for a Test series and we again found competitive odds, no surprise there. Aussies seem to like punting on the National Basketball Association and we when looked at BlueBet’s offering, we found odds similar to everywhere else. Games set to jump soon typically had around 20 markets, fewer than some, but since the vast majority of punters take head-to-head and line bets, the number BlueBet was offering seemed adequate.
EPL fixtures were featuring about 40 markets each, almost identical to A-League.
American gridiron was well represented, both at the professional and collegiate level, so we feel quite confident in saying that when the AFL and NRL resume, there will be plenty of punts on offer.
We are not intimately familiar with every intricacy of the BlueBet website, but we found navigation and entering wagers quite simple and intuitive, but if there was ever a good purpose for the internet, online wagering has to be one of the top three.
The site uses the familiar three-column approach and we found that reassuring. The betslip on the right side was easy to use and it seems that placing a bet in error would be hard to do and we always appreciate a payout calculator.
Racing punters will find all the common bet types and BlueBet covers Thoroughbred, trots and greyhounds as well as any bookmaker.
The website did function well on our mobile device and the BlueBet coders seem to have built the site to scale according to screen size.
There are also separate apps for iOS and Android devices that seemed to conform to industry expectations, so mobile punters will not have any issues, in fact, all of BlueBet’s’ technology seemed to be geared toward mobile devices.
BlueBet has a nice social betting arrangement that facilitates connecting with friends, letting them know your bets, share form and brag about your wins and there is nothing better than bragging about a nice win.
BlueBet is no laggard when it comes to promotions. One section we found particularly useful from a planning perspective was one that showed promotions that are run on daily, weekly, monthly and season-long formats.
Racing punters will want to examine the Money Back promotion that is used for many of the bigger races. Something along the lines of the Golden Slipper offers a stake refund on Fixed Odds Win bets that run second or third, subject to a $50 maximum refund.
Similar promotions exist for the sports punters for sports such as the AFL and NRL, along with some international sports, such as the EPL and NFL, to name just two. Bookies rely on promotions to keep customers coming back to have a look around and BlueBet is no slouch in this department.
There was a nice section giving results for racing for gallopers, harness and greyhound that went as far back as a month, something those who can use that sort of information to gauge form will enjoy.
There were separate customer service telephone numbers for general customer service, as well as racing and sports, so on the off chance that you do find it necessary to contact them, it is straightforward.
Our conclusion is that BlueBet deserves consideration from punters of all levels of activity and experience.
As is true with all online bookmakers, a constant process of evolution takes place to the extent that what you see one week may be a thing of the past the week following, and there is nothing wrong with that.
With the size of the Australian wagering landscape, frequent visits to the website or checks of the mobile apps will almost never fail to reveal some innovation or other. Join BlueBet Today