Bookmaker In Detail is a new bookie in world of Australian race and sports betting. Launched in 2012, the bookmaker’s operations are licensed and regulated by Australia’s Norfolk Gaming Authority.

One year after their launch, was acquired by UK-based Ladbrokes PLC during their Australian expansion. bets

Today both Ladbrokes and operate with a striking similarity in terms of market odds however; their website templates and promotional offers vary significantly. Join Here truly excel when it comes covering racing markets. Despite the fact that their focus has always been on racing, they still manage to provide a decent coverage for sports markets. There was a time when the overall market coverage of the bookie was not really impressive but after Ladbrokes acquired the bookie, market coverage has significantly improved and it appears to be an ongoing process. Today, provides a market depth that is at par with all world-class bookmakers.

Especially when it comes to racing, their offerings cannot term anything less than a treat for punters. Whether it is horse racing, greyhound racing or harness racing, the bookie covers every aspect of Aussie racing events. Talk of novelty markets like entertainment and politics, the bookmaker takes advantage of the experience of Ladbrokes and offers excellent choices even in those markets.

Perhaps, The Most Innovative feature ever introduced by the bookmaker is their feature of ‘Pick Your Own Odds’. However, this feature is primarily for racing events but the bookmaker also makes it available for some of handpicked sporting events as well. For punters, the feature allows adjusting odds for the backed horses.

Preferred prices are paid out by the bookie if the selected horses win under ‘Pick Your Own Odds’ condition. The only thing that is not good about is that their sporting markets have restricted access and only sports fans of Australia and New Zealand are allowed to bet on sporting events. Every other jurisdiction is restricted when it comes sports betting but residents of those jurisdictions can enjoy race betting.

What Makes Standout From The Herd?

We have already mentioned one feature.

The ‘Pick Your Own Odds’ feature is unique to and cannot be found with any other bookmaker in this world, not even with Ladbrokes. Apart from this, there are several other features that are briefly discussed below:

Final Conclusion

The bookmaker offers decimal odds and has multiple options available for financial transactions including POLi. With a wide range of promo offers and strong customer service, the bookmaker is off with a good start.

Probably they will open up their services for more international customers over coming years but until then, they are definitely one of the best choices available for Australian sports fans and punters. Join Here