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Unibet is another of the big European based bookmakers to take a run at establishing a beach head in the lucrative Australia and New Zealand market, having seen the benefits enjoyed by the likes of William Hill, Ladbrokes and Paddy Power, all of which preceded Unibet to some degree in wooing the Australian punters and all considering it a well-played gambit.
For anyone in the process of selecting their first betting agency for online wagering purpose, or those who want to leave no stone unturned in seeking the most bang for their punting buck, or even those who have grown bored or otherwise disenchanted with their current agency, here is some basic information pertaining to Unibet.
This information could not be considered exhaustive and in the final analysis, the selection of a betting agency is a very personal decision, but here is some of the history, key features, information regarding wagering platforms, markets offered and a few pros and cons involving Unibet.
Unibet has its world headquarters in Malta and was started in 1997. In Australia, Unibet, by acquiring Betchoice late in 2012, is subject to the jurisdiction of the Northern Territory government.
This was by no means the first acquisition by Unibet, as the company has expanded aggressively in the past by taking over existing operation in Scandinavia, France and Italy. It lists its client base as being over seven million strong, is traded on the Stockholm Stock Exchange and also operates the Maria Brand.
Whilst it often seems that industry awards are created just so everyone can claim one or more, in Unibet’s case, there have been numerous instances of recognition by industry groups that have a history of objectivity. Sign up today here » »
Betchoice was the brainchild of two Sydney bookmakers in 2001. The Northern Territory license was issued in 2006. Since Unibet entered the picture in 2012, some familiar aspects of Betchoice have remained, something that is in all probability reassuring to Betchoice customers, such as the administrative office that is still in NSW and the customer service centre in Darwin, NT.
There are three distinct benefits offered by Unibet, along with others, which make a strong case for their worthiness as a choice for an online bookmaker.
Punters who have seen their accounts pilfered by either one of these are sure to appreciate this aspect of Unibet.
This one alone is a strong incentive for those punters who want to come out for major events like the Melbourne Cup or the NRL Championship match.
Other Unibet benefits include low minimum wager levels of $0.10 for online wagering and $10 for telephone betting, a more than adequate selection of betting markets, including some of the Australian football other than A-League, an easy to use and exceptionally functional user platform, an efficient and user friendly mobile platform, live TV and audio streams for many events and a wealth of sports statistics and horse racing form guides.
Experienced punters will feel at home in a matter of minutes, because Unibet’s online wagering platform is very similar, other than some cosmetic distinctions, to those of the other major online wagering platforms of many bookmakers. Sports and racing markets are in a column on the left side of the page, specific markets and the applicable odds are in the center and the betting slip is on the right.
There are plenty of shortcuts to popular leagues or race meetings, including a feature that identifies events that are set to commence in the next one to four hours. It is easy to determine how many markets are available for each sport or race by a number next to each one. Markets are refreshed each time they are selected. There is also a search feature that rapidly eliminates aimless wandering.
There does not seem to be any cause for complaint regarding the number of sports and racing markets Unibet regularly offers. The betting slip automatically pops open with the first market selection and it displays a high level of detail regarding markets, odds, amount wagered and the potential payout.
One feature of Unibet’s platform that is certainly welcome is the Unibet Express section that jumps directly to a display of races that are set to jump.
Sports and racing punters with a typical desktop or laptop computer will find that the platform loads and refreshes quickly and does not require excessive computer resources, except in the case of streaming video, which is a fact of life for any video website, not just Unibet’s.
Live betting markets are clearly identified by a red “Live” icon on markets where it is available, and even though, as is true for all Australian bookmakers, live betting must be conducted via telephone, the icon provides all the information required to initiate the call.
It would seem that Unibet is being considerate of processing resources in the realm of mobile betting as well. Rather than design separate applications for different mobile operating systems that would reside in the memory of the device, Unibet has chosen to design a mobile website that is compatible with all devices.
Unibet obviously knows that the Australian and New Zealand online wagering markets are crowded and competitive. They have been highly aggressive in a number of important areas, such as minimum bets, turnover requirements and transaction and dormant account fees.